“The old rule was to create safe, ordinary products and combine them with great marketing.” Seth Godin, from Purple Cow. For better or worse, times have changed.

I’m dirty. I’m sweaty I stink and I’m probably a little hungry. Most of all, I’m tired, so very tired. My hands and feet are calloused while my back aches.

Imagine this: you’re hanging out at the dock one day, looking for work and maybe an adventure. You hear rumblings of a great voyage about to take place and are intrigued to learn more.

I have a problem that I’d like to share with you. If you’ve followed my blog, you know that I truly believe that people and culture are your only differentiators and your biggest competitive advantage. I refuse to look at people as a resource.